Primary Brand Attribute that Influences Select Actions/Attitudes Toward a Company Among US Internet Users, March 2018 (% of respondents) - eMarketer

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Primary Brand Attribute that Influences Select Actions/Attitudes Toward a Company Among US Internet Users, March 2018 (% of respondents)

Primary Brand Attribute that Influences Select Actions/Attitudes Toward a Company Among US Internet Users, March 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Cone Communications | M/A/R/C Research | Porter Novelli

  • Methodology:

    Data is from the May 2018 Cone Communications and Porter Novelli "2018 Cone/Porter Novelli Purpose Study" conducted by M/A/R/C Research. 1,006 US internet users ages 20+ were surveyed online during March 8-16, 2018. Cone Communications, a Porter-Novelli company, is a public relations and marketing company.

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