Primary Benefit of Making Decisions Based on Marketing Data According to SMB Professionals Worldwide, April 2016 (% of respondents) - eMarketer
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Primary Benefit of Making Decisions Based on Marketing Data According to SMB Professionals Worldwide, April 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Act-On | Ascend2

  • Methodology:

    Data is from the May 2016 Ascend2 report titled "Marketing Data Management From the Small & Medium-Size Business Perspective" in partnership with Act-On. 105 SMB professionals worldwide were surveyed online during April 1-7, 2016. All respondents came from companies with 500 or fewer employees. Respondents identified their role as owner/partner/CXO (48%), VP/director/manager (37%) and nonmanagement (15%). Respondents were from B2B companies (67%), B2C companies (14%) and B2B/B2C hybrids (19%).

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