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Act-On | Ascend2
Data is from the May 2016 Ascend2 report titled "Marketing Data Management From the Small & Medium-Size Business Perspective" in partnership with Act-On. 105 SMB professionals worldwide were surveyed online during April 1-7, 2016. All respondents came from companies with 500 or fewer employees. Respondents identified their role as owner/partner/CXO (48%), VP/director/manager (37%) and nonmanagement (15%). Respondents were from B2B companies (67%), B2C companies (14%) and B2B/B2C hybrids (19%).
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