Primary Attitude Toward In-Store Beacons According to US Smartphone Owners, June 2015 (% of respondents) - eMarketer

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Primary Attitude Toward In-Store Beacons According to US Smartphone Owners, June 2015 (% of respondents)

Primary Attitude Toward In-Store Beacons According to US Smartphone Owners, June 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Epsilon

  • Methodology:

    Data is from the July 2015 Epsilon report titled "2015 Holiday Shopping Survey Results." 3,301 US internet users ages 25+ (77% female, 22% male) were surveyed online via the Shopper's Voice platform during June 2015. Data was weighted based on age of responder. Respondents were ages 25-34 (11%), 35-44 (27%), 45-54 (24%), 55-64 (16%), 65+ (22%).

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