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Benefits of Using Location-Based Ad Personalization According to US Location Data Buyers, April 2018 (% of respondents) CHART
Are US Location Data Buyers Using Location-Based Data and Targeting for Customer Experience Personalization? (% of respondents, April 2018) CHART PRO
US Location Data Buyers Who Agree that Data Transparency Is an Accurate Indicator of Data Quality, April 2018 (% of respondents) CHART PRO
Paid Digital Ad Formats Used by Advertisers Worldwide, by Industry, April 2018 (% of respondents) CHART PRO
How Are Advertisers Worldwide Leveraging Audience Targeting? April 2018 (% of respondents) CHART PRO
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World REPORT PRO
Maps and Navigation Apps: Discovery, Exploration Features Open Up Ad Opportunities REPORT PRO
How Header Bidding Is Moving Into Apps INTERVIEW PRO
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate INTERVIEW PRO
Mobile Measurement & Targeting Roundup ARTICLE
How Consumers Really Feel About Location Data ARTICLE