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Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*) CHART
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents) CHART PRO
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents) CHART PRO
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents) CHART PRO
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents) CHART PRO
General Data Protection Regulation (GDPR): What Companies Need to Know Now REPORT PRO
Artificial Intelligence for Marketers: The Future Is Already Here REPORT PRO
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign INTERVIEW PRO
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities INTERVIEW PRO
What Marketers Prioritize When Choosing DMPs ARTICLE
Melding Marketing and Ad Tech a Challenge for B2C Companies ARTICLE