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Reuters Institute for the Study of Journalism at the University of Oxford | YouGov
Data is from the August 2017 Reuters Institute for the Study of Journalism at the University of Oxford report titled "Digital News Project 2017: Mapping Online News Discovery for Computer Users in the UK" conducted by YouGov. This report is based on a global study conducted in 36 countries during January-February 2017. For this UK study, more than 6,000 active desktop/laptop users from YouGov's PULSE panel had their online behavior anonymously tracked during March 13-April 10, 2017. The figures have been weighted to national adult online desktop population for age and gender.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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