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Reuters Institute for the Study of Journalism at the University of Oxford | YouGov
Data is from the August 2017 Reuters Institute for the Study of Journalism at the University of Oxford report titled "Digital News Project 2017: Mapping Online News Discovery for Computer Users in the UK" conducted by YouGov. This report is based on a global study conducted in 36 countries during January-February 2017. For this UK study, more than 6,000 active desktop/laptop users from YouGov's PULSE panel had their online behavior anonymously tracked during March 13-April 10, 2017. The figures have been weighted to national adult online desktop population for age and gender.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition