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(% of respondents in each group)
Kantar Millward Brown
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y and Z." 23,907 teen and adult internet users ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (English), Canada (French), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Demographic Profile of US Adults Who Use the Internet Almost Constantly, Jan 2018 (% of population in each group)
US Consumers Who Use Select Apps/Services with Artificial Intelligence Elements, by Demographic, Oct 2017 (% of respondents in each group)
Smartphone Users in France Who Use Mcommerce Apps*, by Demographic, Jan 2018 (% of respondents in each group)
Types of Apps Used Daily by Smartphone Users in France, by Demographic, Jan 2018 (% of respondents in each group)
Smartphone Users in France Who Use Apps* Daily to Stay Organized, by Demographic, Jan 2018 (% of respondents in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: March 15, 2018
Just How Different Are Younger and Older Millennials?