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(% of respondents in each group)
Kantar Millward Brown
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y and Z." 23,907 teen and adult internet users ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (English), Canada (French), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Personal Information that US Internet Users Would Be Willing to Share with a Brand for a Shopping Experience that Is More Tailored to Their Personal Preferences, Dec 2017 (% of respondents)
US Facebook Users Who Are Very Concerned About Invasion of Privacy When Using Facebook, by Demographic, 2011 & 2018 (% of respondents in each group)
Ad Types that US Internet Users Seek Out for Restaurant Information*, by Demographic, Jan 2018 (% of respondents in each group)
Actions Taken by US Facebook Users as a Result of Facebook's Recent Privacy Issues*, by Demographic, April 2018 (% of respondents in each group)
Preferred Ad Types for Receiving Restaurant Offers, Promotions or Information According to US Internet Users, by Demographic, Jan 2018 (% of respondents in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
Marketers’ Roundtable: Why the Healthcare Industry Is Embracing Virtual Reality
What's Behind Premium Publishers' Push to Private Marketplaces?
New eMarketer Report on Black Consumers’ Evolving Digital Usage
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