Plans & Pricing
Does My Company Subscribe?
(% of respondents in each group)
Kantar Millward Brown
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y and Z." 23,907 teen and adult internet users ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (English), Canada (French), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Percent of Advertising Budget Dedicated to Programmatic Advertising According to CMOs Worldwide, Sep 2018 (% of respondents)
US Addressable TV Households, by Provider and Type, 2018 (millions)
What Percent of Their Digital Ad Budget Do Marketers Worldwide Spend on Amazon Advertising? (% of respondents, Sep 2018)
How Confident Are US Marketers in Their Ability to Create and Deliver Personalized Advertising? (% of respondents, Oct 2018)
How Are B2B Marketers Worldwide Using Select Marketing Technologies? (% of respondents, Sep 2018)
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
How GroupM Utilizes Supply Path Optimization
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Protecting Customer Data Is a Top Challenge for CMOs
How Disparate Systems Complicate Martech Strategies