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(% of respondents)
Carrier y Asociados
Data is from the May 2016 Carrier y Asociados report titled "Usuario online 2016" as cited in company blog. 600 interviews were conducted among internet users who are members of the Livra.com (Ipsos) online panel in Argentina in April 2016. Polling quotas were based on socioeconomic status criteria from the Asociación Argentina de Marketing and geographic location (including the metropolitan area of Buenos Aires, province capitals and other cities).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition