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(% of respondents)
Data is from the April 2017 Accenture report titled "Winning Experiences in the New Video World" as cited in press release. As part of the 2017 Digital Consumer Survey, 26,000 internet users ages 14+ worldwide were surveyed online during October-November 2016. Respondents were from Australia, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, Netherlands, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Turkey, United Arab Emirates, the UK and the US. The sample in each country was representative of the online population.
Average Time Spent per Day with TV/Video Among US Adults, by Device, 2018 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2016-2020 (hrs:mins)
Average Time Spent per Day on Select Digital Activities by US Adult Users of Each Medium, 2016-2020 (hrs:mins)
US TV vs. Digital Video Viewers, 2018-2020 (millions)
US TV* vs. Digital Video** Viewers, 2018-2020 (millions)
Q3 2018 Digital Video Trends: New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Canada Mobile Time Spent and Ad Spending 2018: How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
The Video Streaming Habits of Millennials in Canada
Why Premium Publishers Are in a Prime Position for 2018
How Tech Vendors Are Banking On Connected TV
Exodus from Pay TV Accelerates Despite OTT Partnerships