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Data is from the April 2017 Accenture report titled "Winning Experiences in the New Video World" as cited in press release. As part of the 2017 Digital Consumer Survey, 26,000 internet users ages 14+ worldwide were surveyed online during October-November 2016. Respondents were from Australia, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, Netherlands, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Turkey, United Arab Emirates, the UK and the US. The sample in each country was representative of the online population.
Digital Areas that Are Top Priorities in 2018 According to Client-Side Marketers Worldwide (% of respondents)
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Ways in Which Their Company Is Currently Using Artificial Intelligence (AI) According to Client-Side Marketers Worldwide, by Region, Jan 2018 (% of respondents)
Most Exciting Opportunity for Their Company in 2018 According to Client-Side Marketers Worldwide (% of respondents)
Important Internal Factors in Delivering a Great Future Customer Experience According to Client-Side Marketers Worldwide, 2017 & 2018 (% of respondents)
Global Digital Video Viewers: eMarketer's Estimates and Forecast for 2016–2021, with YouTube and Mobile Video Numbers
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
No One Is Perfect with Brand Safety
Legacy Media Companies Are Leading the Charge in Advanced TV
Data Feed: February 20, 2018
Many Users Will Stop Viewing Content That’s Slow to Load