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(% of respondents)
Data is from the April 2017 Accenture report titled "Winning Experiences in the New Video World" as cited in press release. As part of the 2017 Digital Consumer Survey, 26,000 internet users ages 14+ worldwide were surveyed online during October-November 2016. Respondents were from Australia, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, Netherlands, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Turkey, United Arab Emirates, the UK and the US. The sample in each country was representative of the online population.
Share of YouTube Influencers Worldwide Who Participate in Branded Video Content, by Genre, Q2 2017 (% of total)
Share of Facebook Influencers Worldwide Who Participate in Branded Video Content, by Genre, Q2 2017 (% of total)
Share of Weekly Time Spent Viewing Select Types of TV/Video Content Among Internet Users Worldwide, by Age, May 2017 (% of total in each group)
Average Daily Time Spent Searching vs. Viewing TV/Video Content Among Internet Users Worldwide, by Age and Service, May 2017 (minutes)
Expected Change in Pay TV vs. Video-on-Demand (VOD) Spending According to Internet Users Worldwide, May 2017 (% of respondents)
Digital Video Ad Effectiveness: YouTube, Facebook, Instagram, Twitter, Snapchat and More
US TV and Digital Video StatPack 2017: Ad Spending Data and Audience Trends for Broadcast, Pay and OTT TV
What Will Happen to the 30-Second TV Spot in 2017
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
TV Campaigns Extend Reach via Facebook Ads
Consumers, Advertisers Enter Gaming Video Zone