Political Ad Formats that Are Effective in Influencing the Voting Behavior of US Internet Users, Jan 2016 (% of respondents in each group)

Chart Profile

• Measurement:

  (% of respondents in each group)

• Data Covered:

  • Social Media

• Source:

  Kelly Scott Madison (KSM) | ORC International (Opinion Research Corporation)

• Methodology:

  Data is from the February 2016 Kelly Scott Madison (KSM) and ORC International (Opinion Research Corporation) study titled "How Does Political Marketing Influence Voters?" 1,000 US internet users ages 18+ were surveyed online during January 4-6, 2016.