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Kargo | MediaScience
Data is from the September 2016 Kargo report titled "Captivate vs. Aggravate" conducted by MediaScience. 70 members of MediaScience's US panel participated in a neuroscience study between June 16-July 6, 2016. Participating panelists typically read news content on their smartphones, and were recruited based on demographics to resemble the audiences of the publishers used in the study. Panelists were shown mobile ads in premium editorial content while their eye tracking/visual attention was measured. The ads spanned 5 verticals (auto, CPG, finance, retail and telecom) and included 3 standard formats as well a custom format by Kargo. Kargo is a mobile brand advertising company.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Site Feature that US Apparel Digital Buyers Value the Most When Shopping for Apparel Digitally, Nov 2017 (% of respondents)
Mobile Video Viewer Penetration in France, by Age, 2018 (% of internet users in each group)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
In UK, Mobile Banking and Mobile Payments Go Mainstream
Why Premium Publishers Are in a Prime Position for 2018