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Kargo | MediaScience
Data is from the September 2016 Kargo report titled "Captivate vs. Aggravate" conducted by MediaScience. 70 members of MediaScience's US panel participated in a neuroscience study between June 16-July 6, 2016. Participating panelists typically read news content on their smartphones, and were recruited based on demographics to resemble the audiences of the publishers used in the study. Panelists were shown mobile ads in premium editorial content while their eye tracking/visual attention was measured. The ads spanned 5 verticals (auto, CPG, finance, retail and telecom) and included 3 standard formats as well a custom format by Kargo. Kargo is a mobile brand advertising company.
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
How Will Companies Worldwide Change Their Digital Marketing Budget in 2019? (% of respondents)
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
What's the Next Step Beyond Viewability?
How Header Bidding Is Moving Into Apps
First-Price Auctions Are Driving Up Ad Prices
Five Charts: Why Users Are Fed Up with Digital Ads