Performance Metrics of Select Mobile Ad Formats According to US Mobile Users, July 2016 - eMarketer
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Performance Metrics of Select Mobile Ad Formats According to US Mobile Users, July 2016

Performance Metrics of Select Mobile Ad Formats According to US Mobile Users, July 2016

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  • Data Covered:

  • Source:

    Kargo | MediaScience

  • Methodology:

    Data is from the September 2016 Kargo report titled "Captivate vs. Aggravate" conducted by MediaScience. 70 members of MediaScience's US panel participated in a neuroscience study between June 16-July 6, 2016. Participating panelists typically read news content on their smartphones, and were recruited based on demographics to resemble the audiences of the publishers used in the study. Panelists were shown mobile ads in premium editorial content while their eye tracking/visual attention was measured. The ads spanned 5 verticals (auto, CPG, finance, retail and telecom) and included 3 standard formats as well a custom format by Kargo. Kargo is a mobile brand advertising company.

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