Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Econsultancy | Fashion and Beauty Monitor
Data is from the May 2017 Econsultancy report titled "The New Face of Luxury: Maintaining exclusivity in the world of social influence" sponsored by Fashion and Beauty Monitor. 322 fashion, beauty and luxury marketers, primarily located in the UK and the US, were surveyed online during February-March 2017. 53% of respondents identified their company as a luxury brand. Respondents identified their company as client-side (50%), agency (36%) and media owner/publisher (14%). Respondents identified their industry as accessories (17%), apparel (31%), beauty (29%), food and beverages (4%), homeware (1%) and other (14%). Respondents identified their role as account director/manager (36%), assistant/junior executive (13%), board-level/business owner (30%), CMO/director/VP (18%) and other (4%). Respondents identified their company's annual revenue/turnover as less than £1 million (51%), £1-£10 million (23%), £10-£50 million (12%), £50-£150 million (7%), £150 million-£1 billion (3%) and £1+ billion (4%). Fashion and Beauty Monitor is a digital media provider for the beauty and fashion industry.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition