Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Econsultancy | Fashion and Beauty Monitor
Data is from the May 2017 Econsultancy report titled "The New Face of Luxury: Maintaining exclusivity in the world of social influence" sponsored by Fashion and Beauty Monitor. 322 fashion, beauty and luxury marketers, primarily located in the UK and the US, were surveyed online during February-March 2017. 53% of respondents identified their company as a luxury brand. Respondents identified their company as client-side (50%), agency (36%) and media owner/publisher (14%). Respondents identified their industry as accessories (17%), apparel (31%), beauty (29%), food and beverages (4%), homeware (1%) and other (14%). Respondents identified their role as account director/manager (36%), assistant/junior executive (13%), board-level/business owner (30%), CMO/director/VP (18%) and other (4%). Respondents identified their company's annual revenue/turnover as less than £1 million (51%), £1-£10 million (23%), £10-£50 million (12%), £50-£150 million (7%), £150 million-£1 billion (3%) and £1+ billion (4%). Fashion and Beauty Monitor is a digital media provider for the beauty and fashion industry.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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