Percent of Their Overall Budget Currently Allocated to Influencer Marketing According to UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers, March 2017 (% of respondents) - eMarketer
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Percent of Their Overall Budget Currently Allocated to Influencer Marketing According to UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers, March 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Econsultancy | Fashion and Beauty Monitor

  • Methodology:

    Data is from the May 2017 Econsultancy report titled "The New Face of Luxury: Maintaining exclusivity in the world of social influence" sponsored by Fashion and Beauty Monitor. 322 fashion, beauty and luxury marketers, primarily located in the UK and the US, were surveyed online during February-March 2017. 53% of respondents identified their company as a luxury brand. Respondents identified their company as client-side (50%), agency (36%) and media owner/publisher (14%). Respondents identified their industry as accessories (17%), apparel (31%), beauty (29%), food and beverages (4%), homeware (1%) and other (14%). Respondents identified their role as account director/manager (36%), assistant/junior executive (13%), board-level/business owner (30%), CMO/director/VP (18%) and other (4%). Respondents identified their company's annual revenue/turnover as less than £1 million (51%), £1-£10 million (23%), £10-£50 million (12%), £50-£150 million (7%), £150 million-£1 billion (3%) and £1+ billion (4%). Fashion and Beauty Monitor is a digital media provider for the beauty and fashion industry.

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