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Econsultancy | Fashion and Beauty Monitor
Data is from the May 2017 Econsultancy report titled "The New Face of Luxury: Maintaining exclusivity in the world of social influence" sponsored by Fashion and Beauty Monitor. 322 fashion, beauty and luxury marketers, primarily located in the UK and the US, were surveyed online during February-March 2017. 53% of respondents identified their company as a luxury brand. Respondents identified their company as client-side (50%), agency (36%) and media owner/publisher (14%). Respondents identified their industry as accessories (17%), apparel (31%), beauty (29%), food and beverages (4%), homeware (1%) and other (14%). Respondents identified their role as account director/manager (36%), assistant/junior executive (13%), board-level/business owner (30%), CMO/director/VP (18%) and other (4%). Respondents identified their company's annual revenue/turnover as less than £1 million (51%), £1-£10 million (23%), £10-£50 million (12%), £50-£150 million (7%), £150 million-£1 billion (3%) and £1+ billion (4%). Fashion and Beauty Monitor is a digital media provider for the beauty and fashion industry.
UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers Who Use Influencer Marketing as Part of Their Marketing Strategy, March 2017 (% of respondents)
Importance of Select Influencer Attributes for Effective Influencer Marketing According to UK/US Luxury* Beauty and Fashion Marketers, March 2017 (% of respondents)
Influencer Type that UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers Find Most Appealing to Their Brand, March 2017 (% of respondents)
Metrics Used by UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers to Measure the Success of an Influencer Campaign, March 2017 (% of respondents)
Factors that Influencers Most Value About Working with Luxury Brands According to UK/US Luxury* Beauty and Fashion Marketers, March 2017 (% of respondents)
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