Percent of Their Marketing Budget Lost on the Wrong Channels or Strategies According to Marketers Worldwide, Jan 2018 (% of respondents) - eMarketer
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Percent of Their Marketing Budget Lost on the Wrong Channels or Strategies According to Marketers Worldwide, Jan 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Morar HPI | Rakuten

  • Methodology:

    Data is from the March 2018 Rakuten Marketing report titled "What Marketers Want in 2018: Five Strategic Opportunities for 2018" conducted by Morar HPI. 1,118 marketers worldwide were surveyed in January 2018. Respondents were from Australia (n=200), France (n=202), Germany (n=205), Singapore (n=103), the UK (n=206) and the US (n=202).

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