Percent of Programmatic Ad Spending Focused on Branding Campaigns* Among UK and US Senior Marketers, April 2015 (% of respondents) - eMarketer

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Percent of Programmatic Ad Spending Focused on Branding Campaigns* Among UK and US Senior Marketers, April 2015 (% of respondents)

Percent of Programmatic Ad Spending Focused on Branding Campaigns* Among UK and US Senior Marketers, April 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Econsultancy

  • Methodology:

    Data is from the May 2015 Econsultancy report titled "Programmatic Branding: Driving upper-funnel consumer engagement" in association with Quantcast. 117 senior-level marketers (CMOs, marketing directors, VPs of marketing) from a variety of industries, split equally between the US and the UK, were surveyed in April 2015.

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