Percent of Overall Revenue Attributed to Email vs. Other Digital* Marketing Initiatives According to US Marketing Executives, April 2015 (% of respondents) - eMarketer

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Percent of Overall Revenue Attributed to Email vs. Other Digital* Marketing Initiatives According to US Marketing Executives, April 2015 (% of respondents)

Percent of Overall Revenue Attributed to Email vs. Other Digital* Marketing Initiatives According to US Marketing Executives, April 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    The Relevancy Group

  • Methodology:

    Data is from the August 2015 The Relevancy Group report titled "The Relevancy Ring: Email Agency Buyer's Guide 2015." 300 US marketing executives were surveyed in April 2015. Respondents were from enterprise companies (60%) and mid-market companies (40%). Respondents identified their job title as CMO (17%), marketing director (32%), marketing manager (30%) and SVP/VP of marketing (21%). The Relevancy Group is a provider of research, survey design and consulting.

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