Percent of Digital Ad Budget Allocated to Select Social Media Platforms According to US Ad/Marketing Professionals, Feb 2017 (% of respondents) - eMarketer
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Percent of Digital Ad Budget Allocated to Select Social Media Platforms According to US Ad/Marketing Professionals, Feb 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertising Age | RBC Capital Markets

  • Methodology:

    Data is from the March 2017 RBC Capital Markets and Advertising Age "9th RBC/AdAge Advertising Survey" as cited in "Internet: The Inflection of Mobile & Video; Recapping Our 9th Marketer Survey." 1,584 US advertising and marketing professionals were surveyed in February 2017 to gauge the overall sentiment toward online marketing. Respondents identified their role as agency professional (30.0%), marketer/client (24.3%), marketing consultant (12.1%), marketing services company professional (7.6%), media company professional (15.3%) and other (7.3%). Respondents also included those who identified as a student, educator or university employee (3.4%), but they were excluded from the results. Respondents identified their marketing budget as under $500,000 (25.5%), $500,000-$1 million (10.9%), $1-$5 million (16.8%), $5-$10 million (7.5%), $10-$50 million (10.2%), $50-$100 million (3.4%), $100+ million (5.7%), prefer not to disclose (11.8%) and not sure (8.2%).

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