Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Advertising Age | RBC Capital Markets
Data is from the March 2017 RBC Capital Markets and Advertising Age "9th RBC/AdAge Advertising Survey" as cited in "Internet: The Inflection of Mobile & Video; Recapping Our 9th Marketer Survey." 1,584 US advertising and marketing professionals were surveyed in February 2017 to gauge the overall sentiment toward online marketing. Respondents identified their role as agency professional (30.0%), marketer/client (24.3%), marketing consultant (12.1%), marketing services company professional (7.6%), media company professional (15.3%) and other (7.3%). Respondents also included those who identified as a student, educator or university employee (3.4%), but they were excluded from the results. Respondents identified their marketing budget as under $500,000 (25.5%), $500,000-$1 million (10.9%), $1-$5 million (16.8%), $5-$10 million (7.5%), $10-$50 million (10.2%), $50-$100 million (3.4%), $100+ million (5.7%), prefer not to disclose (11.8%) and not sure (8.2%).
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies