Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Advertising Age | RBC Capital Markets
Data is from the March 2017 RBC Capital Markets and Advertising Age "9th RBC/AdAge Advertising Survey" as cited in "Internet: The Inflection of Mobile & Video; Recapping Our 9th Marketer Survey." 1,584 US advertising and marketing professionals were surveyed in February 2017 to gauge the overall sentiment toward online marketing. Respondents identified their role as agency professional (30.0%), marketer/client (24.3%), marketing consultant (12.1%), marketing services company professional (7.6%), media company professional (15.3%) and other (7.3%). Respondents also included those who identified as a student, educator or university employee (3.4%), but they were excluded from the results. Respondents identified their marketing budget as under $500,000 (25.5%), $500,000-$1 million (10.9%), $1-$5 million (16.8%), $5-$10 million (7.5%), $10-$50 million (10.2%), $50-$100 million (3.4%), $100+ million (5.7%), prefer not to disclose (11.8%) and not sure (8.2%).
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Brand Marketers in Europe and the US Who Believe Walled Gardens Do Not Provide Enough Insight to Make Comparisons with Other Channels/Partners, Spring 2018 (% of respondents)
Brand Marketers in Europe and the US Who Believe Walled Gardens Don't Give Them Enough Inventory Transparency, Spring 2018 (% of respondents)
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Publishers Worry Programmatic Is Hurting Ad Prices
How Advertisers Can Wield Data Exhaust