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AdRoll | Qualtrics
Data is from the February 2016 AdRoll report titled "State of the Industry: a Close Look at Retargeting, Programmatic Advertising, and Performance Marketing: Australia/New Zealand 2016" conducted by Qualtrics. 265 B2B/B2C advertising and marketing professionals from B2B and B2C companies in Australia and New Zealand were surveyed online during September-November 2015. All respondents regularly plan and run day-to-day campaigns and 58% are at the manager level or higher. AdRoll is a retargeting platform. Qualtrics is a private software research company.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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