Percent of Ad Spending that US B2B Marketers Expect to Be Earmarked for Programmatic in 2017 (% of respondents) - eMarketer
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Percent of Ad Spending that US B2B Marketers Expect to Be Earmarked for Programmatic in 2017 (% of respondents)

Percent of Ad Spending that US B2B Marketers Expect to Be Earmarked for Programmatic in 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Adweek | Dun & Bradstreet

  • Methodology:

    Data is from the November 2016 Dun & Bradstreet report titled "B2B Programmatic Becomes A Reality: Outlook 2017" conducted by Adweek BrandShare. 221 US B2B marketers and their agencies were surveyed in September 2016. All respondents were involved in B2B marketing and had a job title of manager or above.

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