Plans & Pricing
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(% of respondents)
China Academy of Information and Communications Technology (CAICT) | Tencent Penguin Intelligence
Data is from the March 2016 Tencent Penguin Intelligence and China Academy of Information and Communications Technology (CAICT) "2016 WeChat Impact Report." Data in the report is established based on various surveys, including a survey conducted online by Tencent Penguin Intelligence among 40,443 internet users in March 2016 and 2 separate surveys conducted by CAICT. CAICT surveyed 1,101 consumers and 1,017 brands/companies operating a public account on WeChat via telephone during Q4 2015. The margin of error is +/-5 percentage points at the 95% confidence level.
Desktop vs. Mobile Web Traffic to Department Store Sites* Worldwide, Feb 2017-April 2018 (millions of visits)
Factors of Online Marketplaces* that Appeal to Consumers According to Brand Marketers Worldwide, Q2 2018 (% of respondents)
Mobile Game vs. Nongame App* Install Share Worldwide, by Source, May 2017-April 2018 (% of total)
US Internet Users' Usage of Mobile Retail Apps, May 2018 (% of respondents)
Personal Info that US Internet Users Would Be Willing to Share to Secure an Exclusive Offer from a Brand, April 2018 (% of respondents)
Mobile App Installs: What You Need to Know About User Acquisition
Time Spent with Media, Ad Spending and Trends in China: eMarketer’s Estimates
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