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China Academy of Information and Communications Technology (CAICT) | Penguin Intelligence
Data is from the March 2016 Tencent Penguin Intelligence and China Academy of Information and Communications Technology (CAICT) "2016 WeChat Impact Report." Data in the report is established based on various surveys, including a survey conducted online by Tencent Penguin Intelligence among 40,443 internet users in March 2016 and 2 separate surveys conducted by CAICT. CAICT surveyed 1,101 consumers and 1,017 brands/companies operating a public account on WeChat via telephone during Q4 2015. The margin of error is +/-5 percentage points at the 95% confidence level.