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China Academy of Information and Communications Technology (CAICT) | Tencent Penguin Intelligence
Data is from the March 2016 Tencent Penguin Intelligence and China Academy of Information and Communications Technology (CAICT) "2016 WeChat Impact Report." Data in the report is established based on various surveys, including a survey conducted online by Tencent Penguin Intelligence among 40,443 internet users in March 2016 and 2 separate surveys conducted by CAICT. CAICT surveyed 1,101 consumers and 1,017 brands/companies operating a public account on WeChat via telephone during Q4 2015. The margin of error is +/-5 percentage points at the 95% confidence level.
Daily Time Spent on WeChat Among Urban WeChat Users in China, by Age and City Tier, 2014-2016 (hours)
Social Media Usage Metrics in China, Desktop/Laptop* vs. Mobile**, March 2016
Mobile Chat App Usage Metrics in China, Q1-Q4 2015
WeChat Activities Conducted Daily by WeChat Users in China, March 2016 (% of respondents)
Content Formats that WeChat Users in China Like to Consume via Moments*, March 2016 (% of respondents)
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
The Global Media Intelligence Report, 2016
Marketing in China: Why the Country Is Mobile-First and How Luxury Tax Drives Sales Online
Marketing in China: Tencent’s Manager of the Performance Ad Platform on Growth of Mobile
WeChat Users in China Love 'Moments'
In China, Time Spent on Mobile Internet Continues to Grow