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(% of respondents)
Google | Ipsos
Data is from the August 2016 Google and Ipsos "Canada Holiday Shopping Study" as cited by Think with Google. Data is based on a survey fielded daily over the course of the holiday season. For this study, 1,950 internet users ages 18+ in Canada were surveyed online during November-December 2015. All respondents had a holiday shopping experience in the past 48 hours prior to taking the survey.
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