Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the April 2017 Leadspace report titled "2017 Martech Industry Council Research Results" commissioned by the Martech Industry Council. 275 US B2B senior marketers from a variety of industries were surveyed during February 13-March 13, 2017. Respondents identified their roles as C-level (5%), director (70%), manager (5%) and VP (20%). Respondents identified their company's annual revenues as less than $1 million (12%), $1-$10 million (12%), $10-$50 million (20%), $50-$100 million (14%), $100-$250 million (10%), $250-$500 million (5%), $500 million-$1 billion (6%), $1+ billion (17%) and no answer (4%). Leadspace is a Software as a Service (SaaS) lead generation company.
Areas in Which B2B Marketers in North America Are Most Interested in Using Artificial Intelligence to Support Their Marketing Strategy, Q1 2018 (% of respondents)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Expectations of Artificial Intelligence Among B2B Marketers in North America, Q1 2018 (% of respondents)
US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
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What's Holding B2Bs Back from More Advanced Data Management
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Why Marketers Struggle to Define Artificial Intelligence
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