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(% of respondents)
Data is from the April 2017 Leadspace report titled "2017 Martech Industry Council Research Results" commissioned by the Martech Industry Council. 275 US B2B senior marketers from a variety of industries were surveyed during February 13-March 13, 2017. Respondents identified their roles as C-level (5%), director (70%), manager (5%) and VP (20%). Respondents identified their company's annual revenues as less than $1 million (12%), $1-$10 million (12%), $10-$50 million (20%), $50-$100 million (14%), $100-$250 million (10%), $250-$500 million (5%), $500 million-$1 billion (6%), $1+ billion (17%) and no answer (4%). Leadspace is a Software as a Service (SaaS) lead generation company.
US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)
B2B Ecommerce Trends in 2018 According to US Senior Decision-Makers (% of respondents)
Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Method Used to Distribute Sales Content According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Importance of Sales Content to Closing Sales According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How B2Bs Can Dive Into Digital Commerce, but Stay Human
B2B Customer Loyalty Can Boost Ecommerce Sales
Data Feed: April 18, 2018
What Marketers Prioritize When Choosing DMPs