Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the April 2017 Leadspace report titled "2017 Martech Industry Council Research Results" commissioned by the Martech Industry Council. 275 US B2B senior marketers from a variety of industries were surveyed during February 13-March 13, 2017. Respondents identified their roles as C-level (5%), director (70%), manager (5%) and VP (20%). Respondents identified their company's annual revenues as less than $1 million (12%), $1-$10 million (12%), $10-$50 million (20%), $50-$100 million (14%), $100-$250 million (10%), $250-$500 million (5%), $500 million-$1 billion (6%), $1+ billion (17%) and no answer (4%). Leadspace is a Software as a Service (SaaS) lead generation company.
How Do B2B Marketers from North America* Feel Account-Based Marketing ROIs Compare to Those of Traditional Marketing Initiatives? (% of respondents, Aug 2018)
What Are the Leading Areas of Marketing Spending for US* B2B Marketing Professionals? (% of respondents, Sep 2018)
Percent of Their Company's Budget Allocated to Marketing According to US* B2B Marketing Professionals, Sep 2018 (% of respondents)
What Marketing Tactics Do US* B2B Marketing Professionals Use Most? (% of respondents, Sep 2018)
Leading Marketing Tactics Used in 2018 by US* B2B Professionals, Aug 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
Who Is Using Digital Content Marketing in the US?
Why Many B2B Marketers Struggle With CRM Integrations