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(% of respondents in each group)
Data is from the June 2016 Salesforce "2016 Connected Consumer Goods Report." 2,095 US internet users ages 18+ were surveyed online by Harris Poll during May 9-11, 2016. 1,988 respondents had purchased consumer goods in the past 12 months. Salesforce is a cloud computing and CRM company.
US Adult Digital Coupon Users and Penetration, 2015-2021 (millions, % of adult population and % change)
US Adults Who Are Willing to Pay More vs. Give Up Convenience for Environmentally Friendly Products, by Age, 2010 & 2016 (% of population in each group)
US Luxury Buyers Who Conducted Their First Luxury Purchase Digitally, by Age, Q4 2016 (% of respondents in each group)
US Internet Users Who Are Willing to Share Personal Information with Their Favorite Retailer, by Age, Feb 2017 (% of respondents)
US Internet Users Who Have Purchased a Meal Kit*, by Age, Dec 2016 (% of respondents in each group)
Where US Gen X Stands: A Hard-Luck Cohort that Is Too Important to Neglect
US Millennial Shoppers 2017: How a Digitally Native Generation Is Changing Retail
How Jewelry Subscription Service Rocksbox Attracts Older Millennials
Making the Shopping Experience Better for Younger Millennials
Millennials Aren't Giving Up on Uber
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