Plans & Pricing
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(% of respondents)
Data & Marketing Association (DMA) | Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the September 2016 Winterberry Group report titled "The Data-Centric Organization: Transforming for the Next Generation of Audience Marketing" in partnership with Direct Marketing Association (DMA) and Interactive Advertising Bureau (IAB). 211 media and marketing executives primarily in North America were surveyed during May-August 2016. Respondents identified their principal role/business focus as technology developer, marketing service provider or agency (52.5%) and marketer, advertiser or media provider (47.5%). Respondents identified their years of marketing/advertising/media experience as less than 1 (0.5%), 1-5 (12.9%), 6-10 (13.4%), 11-15 (19.8%), 16-25 (29.2%) and 26+ (22.8%).
Average Investment for Digital Experience Technologies and Programs by Companies Worldwide, by Industry, 2019 (millions)
What Are the Main Challenges for Executives Worldwide that Prevent Digital Transformation at Their Company? (% of respondents, Q3 2018)
What Are the Priorities for Companies Worldwide for Digitally Maturing the Employee Experience? (% of respondents, Q3 2018)
What Metrics Will Companies Worldwide Use to Measure the ROI of Digital Transformation/Digital Customer Experience Programs? (% of respondents, Q3 2018)
What Are the Key Drivers for Companies Worldwide for Undergoing a Digital Transformation? (% of respondents, Q3 2018)
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