Most Important Metrics for Measuring the Success of Social Video Ads According to US Advertising Executives, Dec 2014 (% of respondents) - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Chart

Most Important Metrics for Measuring the Success of Social Video Ads According to US Advertising Executives, Dec 2014 (% of respondents)

Most Important Metrics for Measuring the Success of Social Video Ads According to US Advertising Executives, Dec 2014 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Mixpo

  • Methodology:

    Data is from the April 2015 Mixpo study titled "The State of Video Advertising: Facebook's Rise to Dominance." 125 US agency, brand and publisher executives were surveyed during December 2014. Companies included brands (9.3%), creative agencies (27.8%), digital agencies (31.5%) and media agencies (31.5%). Company clients included B2C clients (61.1%), B2B clients (14.8%) and both equally (24.1%). Respondents identified themselves at the executive level as CMO, SVP and VP of marketing. Other respondents identified their titles as account executive, brand manager, creative director, director of ad ops, media planner and social media manager.

What do I get with eMarketer PRO?