Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB)
Data is from the December 2014 Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence and Precision Market Insights from Verizon report titled "Holiday Shopping in a Cross-Screen World" conducted by Harris Poll. 2,013 US adults ages 18+ were surveyed online during November 19-21, 2014. 1,176 of the respondents were smartphone owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.