Most Important Factors When Holiday Shopping via Smartphone According to US Smartphone Shoppers, by Purchase Stage, Nov 2014 (% of respondents) - eMarketer
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Most Important Factors When Holiday Shopping via Smartphone According to US Smartphone Shoppers, by Purchase Stage, Nov 2014 (% of respondents)

Most Important Factors When Holiday Shopping via Smartphone According to US Smartphone Shoppers, by Purchase Stage, Nov 2014 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the December 2014 Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence and Precision Market Insights from Verizon report titled "Holiday Shopping in a Cross-Screen World" conducted by Harris Poll. 2,013 US adults ages 18+ were surveyed online during November 19-21, 2014. 1,176 of the respondents were smartphone owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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