Most Important Benefit of Customer Retention According to Executives in Europe and the US, April 2016 (% of respondents) - eMarketer
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Most Important Benefit of Customer Retention According to Executives in Europe and the US, April 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forbes Insights | Sailthru

  • Methodology:

    Data is from the September 2016 Forbes Insights report titled "Retentionomics: The Path to Profitable Growth" in association with Sailthru. 300 executives in Europe and the US from the media, publishing and retail industries were surveyed during March-April 2016. All respondents were at the VP level or above and were from companies with annual revenues of $25 million or more. Forbes Insights is the strategic research and thought leadership practice of Forbes Media. Sailthru aggregates and analyzes user data sets for companies to create personalized customer experiences.

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