Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Act-On | Ascend2
Data is from the May 2016 Ascend2 report titled "Marketing Data Management From the Small & Medium-Size Business Perspective" in partnership with Act-On. 105 SMB professionals worldwide were surveyed online during April 1-7, 2016. All respondents came from companies with 500 or fewer employees. Respondents identified their role as owner/partner/CXO (48%), VP/director/manager (37%) and nonmanagement (15%). Respondents were from B2B companies (67%), B2C companies (14%) and B2B/B2C hybrids (19%).
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos