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(% of respondents)
Data is from the July 2017 AdColony "Summer 2017 Mobile Publishing Survey." 100 leading mobile publishers worldwide were surveyed during February-March 2017. 82% of respondents develop gaming apps, 10% develop nongaming apps and 8% develop both. 22% of respondents were based in Asia-Pacific, 40% in Europe, Middle East and Africa, 4% in Latin America and 34% in North America. AdColony is a mobile advertising and marketing platform.
Mobile Ad Spending in Japan, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in South Korea, 2017-2022 (billions, % change and % of digital ad spending)
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
Most Effective Digital Channels for Collecting Marketing Data According to US Marketers, Q4 2017 (% of respondents)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
US Social Network Users: eMarketer's Estimates for 2018–2022
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How Publishers Can Profit from Buying Facebook Traffic
Latest eMarketer Social Forecast Shows Shifting Platform Use
Data Feed: March 14, 2018