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(% of respondents)
Altimeter | TapInfluence
Data is from the July 2016 TapInfluence and Altimeter Group report titled
Frequency with Which US Internet Users Use Online Ratings/Reviews to Inform Purchase Decisions, by Age, June 2017 (% of respondents in each group)
Methods Used to Measure Social Media for Sponsorship According to US Marketers, June 2017 (% of respondents)
US Internet Users' Preferred Channels for Receiving Offers and Promotions, June 2017 (% of respondents)
Social Media Platforms Used by US Video Marketers to Post Videos, April 2017 (% of respondents)
Social Media Platforms Used Daily by US Internet Users to View Brand Videos, April 2017 (% of respondents)
US Digital Users: eMarketer's Updated Estimates for 2017
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
Pinterest Uses Search Advertising to Stand Out in the Social Media Space
For Honda, Social Media In-Stream Ad Success Depends Mostly on Publishers
Female Influencers Sidestep Snapchat
Facebook and Twitter Now Have Original Content, but Can Viewers Find It?