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Altimeter | TapInfluence
Data is from the July 2016 TapInfluence and Altimeter Group report titled
Frequency with Which US Internet Users Check Reviews Prior to Making a Purchase, by Demographic, May 2017 (% of respondents)
Websites on Which US Internet Users Have Left a Review, May 2017 (% of respondents)
Frequency with Which US Internet Users Check Reviews Prior to Making a Purchase, by Race/Ethnicity, May 2017 (% of respondents)
Top 5 Digital Activities Conducted While Watching TV* Among US Multidevice Users, by Device, March 2017 (% of respondents)
Most Important Partners When Planning a Digital Video Campaign According to US Agency and Marketing Professionals, 2016 & 2017 (% of respondents)
US Digital Users: The eMarketer Forecast for 2017
US Social Trends for 2017: eMarketer's Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More
Facebook’s Ad Load Ceiling an Issue for Chef’d and Other Brands
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile 'Billboard'
Does Social Media Affect Public Policy Outcomes?