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(% of respondents)
Altimeter | TapInfluence
Data is from the July 2016 TapInfluence and Altimeter Group report titled
US Internet Users Who Watch vs. Engage with Branded Videos Daily, by Social Media Platform, April 2017 (% of respondents)
US Marketers Who Currently Spend vs. Plan* to Increase Spending on Video Ads on Select Social Media Platforms, April 2017 (% of respondents)
US Marketers Who Are Confident in Their Ability to Create Video Content that Will Drive Views, Purchases and Engagement on Select Social Media Platforms, April 2017 (% of respondents)
Social Media Platforms Used by US Digital Buyers to Follow Brand Pages, April 2017 (% of respondents)
Influencer Type that UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers Find Most Appealing to Their Brand, March 2017 (% of respondents)
US Digital Users: The eMarketer Forecast for 2017
US Social Trends for 2017: eMarketer's Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
Facebook’s Ad Load Ceiling an Issue for Chef’d and Other Brands
For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile 'Billboard'
Does Social Media Affect Public Policy Outcomes?