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(% of respondents)
Data is from the June 2016 Ascend2 "2016 State of Content Marketing Survey Summary Report." 219 marketers worldwide were surveyed in June 2015. Respondents identified their titles as nonmanagement (13%), owner/partner/CxO (30%) and VP/director/manager (57%). Respondents were from B2B companies (69%), B2C companies (16%) and both B2B and B2C companies (15%). Respondents identified the number of employees at their company as fewer than 50 (38%), 50-500 (32%) and more than 500 (30%). Ascend2 provides research-based demand generation for marketing agencies, marketing software and data companies.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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