Most Difficult vs. Effective Types of Content to Create According to B2B* Marketers Worldwide, June 2016 (% of respondents) - eMarketer
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Most Difficult vs. Effective Types of Content to Create According to B2B* Marketers Worldwide, June 2016 (% of respondents)

Most Difficult vs. Effective Types of Content to Create According to B2B* Marketers Worldwide, June 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Ascend2

  • Methodology:

    Data is from the June 2016 Ascend2 "2016 State of Content Marketing Survey Summary Report." 219 marketers worldwide were surveyed in June 2015. Respondents identified their titles as nonmanagement (13%), owner/partner/CxO (30%) and VP/director/manager (57%). Respondents were from B2B companies (69%), B2C companies (16%) and both B2B and B2C companies (15%). Respondents identified the number of employees at their company as fewer than 50 (38%), 50-500 (32%) and more than 500 (30%). Ascend2 provides research-based demand generation for marketing agencies, marketing software and data companies.

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