Monthly Subscriptions Purchased by US Internet Users, by Age, Aug 2017 (% of respondents in each group) - eMarketer
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Monthly Subscriptions Purchased by US Internet Users, by Age, Aug 2017 (% of respondents in each group)

Monthly Subscriptions Purchased by US Internet Users, by Age, Aug 2017 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Brandtrust

  • Methodology:

    Data is from the February 2018 Brandtrust report titled "Evolutionary Psychology and Money-Saving Motives." 1,014 US internet users were surveyed online during August 16-17, 2017 via Amazon Mechanical Turk. Respondents were female (n=528) and male (n=486). Respondents identified their ages as 20-29 (n=360), 30-39 (n=383), 40-49 (n=144), 50-59 (n=78) and 60+ (n=49). Respondents identified their income as less than $20,000 (n=120), $20,000-$34,999 (n=202), $50,000-$74,999 (n=247), $75,000-$99,999 (n=152), $100,000-149,999 (n=88) and $150,000 or more (n=23). Brandtrust is a human behavior research and brand strategy company.

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