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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Branded Digital Content Benchmarks in Select Countries: Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
Parents in Select Countries Who Worry that Their Child* Spends Too Much Time on Electronic Devices, April 2017 (% of respondents)
Weekly Time Spent on Free-Time Activities Among Children in Australia, Canada and the UK, by Type, April 2017 (hours)
Average Time Spent per Week with Media in Australia, April 2016-March 2017 (hours)
The Global Media Intelligence Report, 2017
Global Social Media StatPack: Platforms, Users and Devices
Digital Ad Spending in Australia Continues to Rise Steadily
Audio Advertisers in Australia Split Spending Between Digital and Radio