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(% of total among ads served by InMobi)
Source data is available to PRO customers
Methodology is available to PRO customers
Effectiveness of TV vs. Mobile Video Ads According to US Senior Ad Buyers, Dec 2017 (% of respondents)
Mobile Video App Install Ad Benchmarks Worldwide: Ad Spending Share, by Region, Q1 2016 & Q1 2017 (% of total among ads served by InMobi)
Mobile Video App Install Ad Benchmarks Worldwide: Top 10 Countries, Ranked by Ad Spending Share, Q1 2016 & Q1 2017 (% of total among ads served by InMobi)
What Actions Have UK Teen YouTube Viewers Taken After Watching a YouTube Influencer? Jan 2018 (% of respondents)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Video Ads in Social Media 2018: Shows Are Everywhere on Facebook, Instagram, Snapchat and Twitter—But Are People Watching?
Roku Eschews Open Exchanges for Premium Deals
What’s Next for Mobile Video Advertising in Latin America?
How Tech Vendors Are Banking On Connected TV
Channel 4 Study Challenges Social Video Ads' Value