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(% of respondents in each group)
Data is from the October 2017 AdColony "Consumer Sentiment Survey Fall 2017." More than 1,500 mobile users ages 14+ in Europe (including some in the Middle East & Africa) and North America were surveyed via mobile device during Q3 2017. Respondents were recruited through AdColony's platform. AdColony is a mobile advertising and marketing platform.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Nov 2017 (% of respondents in each group)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Demographic Profile of US Tumblr Users, 2018 (% of social network users in each group)
Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: March 15, 2018
Just How Different Are Younger and Older Millennials?