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(% of total digital video views)
Data is from the December 2015 Ooyala report titled, "Q3 2015 Global Video Index." Data was taken from an anonymous cross-section of Ooyala's customer and partner database during Q3 2015. The database includes an array of broadcasters, cable operators, consumer brand companies, digital media, print publications and studios in more than 239 countries. The data sample is not intended to represent the entire internet or all digital video viewers. In 2014, Ooyala customers' video streams were delivered to 220+ million unique users worldwide. The report also tracked 40+ broadcasters and publishers in Europe using Ooyala's programmatic trading platform.