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What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019) CHART PRO
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019 CHART PRO
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019 CHART PRO
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019 CHART PRO
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020) CHART PRO
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models REPORT PRO
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series) REPORT PRO
How Advertisers Are Navigating Changing Auction Dynamics INTERVIEW PRO
How GroupM Utilizes Supply Path Optimization INTERVIEW PRO
How Brands Streamline Their Agency Partnerships ARTICLE
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies ARTICLE