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(millions, % change and % of population)
eMarketer
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.
Smartphone Users and Penetration in Switzerland, 2017-2022 (millions, % change and % of population) CHART PRO
Smartphone Users and Penetration in Austria, 2017-2022 (millions, % change and % of population) CHART PRO
Technologies that US Digital Buyers Use or Plan to Use for Shopping, Nov 2017 (% of respondents) CHART PRO
Leading Mobile Travel Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*) CHART PRO
Daily Active Mobile Short Video App Users in China, by Platform, Dec 2017 & March 2018 (millions) CHART PRO
Retail Mcommerce in France and Germany: Consumers Gain Confidence as Retailers Improve Mobile Offerings REPORT PRO
US Ad Spending: Facebook and Google to Capture Over One-Quarter of the Market REPORT PRO
Measurement to Take Center Stage at the NewFronts INTERVIEW PRO
How B2Bs Can Dive Into Digital Commerce, but Stay Human INTERVIEW PRO
eMarketer: Mobile Ad Spending to Surpass TV in 2018 ARTICLE
In China, Mobile Usage Will Overtake TV This Year ARTICLE