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(millions, % change and % of social network users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Sina Weibo Users in China, 2017-2022 (millions, % change and % of population)
Actions Facebook* Story Users Worldwide Have Taken After Seeing a Product/Service in Stories, by Region, Aug 2018 (% of respondents)
Attitudes Toward Brands' Usage of Social Media Stories Among Facebook* Story Users Worldwide, Aug 2018 (% of respondents)
US Teens' Favorite Social Media Platform, Fall 2015-Fall 2018 (% of respondents)
Social Networks Used by US Internet Users, by Race/Ethnicity and Income, Aug 2018 (% of respondents in each group)
The Global Media Intelligence Report, 2018 : A Reference Guide to Consumers’ Media Use in 40 Countries
Digital Life of US Teens: Teens Text, Post, Snap, Game and View Video, and Their Favorite Device Is a Smartphone
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
When Toyota Advertises on Twitter and Snapchat, Users Listen
Weibo Now Used by Nearly 25% of Population in China
The Eighth Annual Global Media Intelligence Report Is Now Available