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(millions, % change and % of mobile phone internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Mobile Display Ad Benchmarks in Select Countries in Asia-Pacific: In-App vs. Mobile Web Impression Share, H1 2017 (% of total impressions served on the Vpon network)
Mobile Device Share in Select Countries in Asia-Pacific, by OS, H1 2017 (% of total on the Vpon network)
Mobile Phone Messaging App User Growth in Select Countries, 2016-2021 (% change)
Mobile Phone Messaging App User Penetration in Select Countries, 2016-2021 (% of smartphone users)
Mobile Phone Messaging App Users in Select Countries, 2016-2021 (millions)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Index for 2017: The 10 Fastest Growing Digital Economies Worldwide
Marketing in Indonesia: Smartphone Giveaway Brings Fishermen into Digital Economy
BlackBerry Messenger Has Trouble Expanding Beyond Chat Functions in Indonesia
Mobile Gaming Sees Rapid Revenue Rise in Southeast Asia