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(millions, % change and % of mobile phone internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Apps that US Digital Shoppers Access During a Digital Shopping Session, Dec 2017 (% of respondents)
Types of Digital/Mobile App Ads US Internet Users Find Annoying, Jan 2018 (% of respondents)
Actions US Internet Users Think Advertisers Should Take to Improve the Digital/Mobile Experience, Jan 2018 (% of respondents)
Concerns about Net Neutrality Among US Internet Users, Jan 2018 (% of respondents)
Ways in Which Commercials Have Affected US Internet Users' Behavior During the Super Bowl, Jan 2018 (% of respondents)
Digital Video Advertising Best Practices 2018: Connecting the Dots Across Screens and Formats
Global Proximity Mobile Payment Users: eMarketer's Estimates for 2016–2021
How Publishers Can Profit from Buying Facebook Traffic
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Data Feed: February 23, 2018
Most Marketers Believe Tracking Cookies Will No Longer Be Needed