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(millions, % change and % of mobile phone internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Ways in Which Students in Urban India Connect to the Internet, Dec 2016 (% of respondents)
Preferred Instant Messaging Apps According to Students in Urban India, by Gender, Dec 2016 (% of respondents in each group)
Average Daily Time Spent with Media Among Consumers in India, 2013-2019 (minutes)
Social Media Apps that Smartphone Users in India Have on Their Smartphone, Nov 2016 (% of respondents)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Index for 2017: The 10 Fastest Growing Digital Economies Worldwide
Marketing in India: A Mobile Market Demands New Methods of Measuring Success
Hike Just Became India's First Messaging App to Offer Digital Payments
In India, Students Prefer WhatsApp