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(millions, % change and % of mobile phone internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Mobile Display Ad Benchmarks in Select Countries in Asia-Pacific: In-App vs. Mobile Web Impression Share, H1 2017 (% of total impressions served on the Vpon network)
Mobile Device Share in Select Countries in Asia-Pacific, by OS, H1 2017 (% of total on the Vpon network)
Smartphone Shipment Share in India, by Brand, Q1 & Q2 2017 (% of total)
Mobile Phone Shipment Share in India, by Brand, Q1 & Q2 2017 (% of total)
Smartphone Shipments in India, Q2 2016 & Q2 2017 (millions and % change)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Index for 2017: The 10 Fastest Growing Digital Economies Worldwide
Marketing in India: A Mobile Market Demands New Methods of Measuring Success
India's Consumers Want Tailor-Made Ads
Samsung Maintains Its Grip on India's Smartphone Market