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(millions, % change and % of mobile phone internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Top 3 Smartphone Screen Sizes in Select Countries, Ranked by Share of Total Smartphones in Use, Q2 2017
Tablet Shipment Share in India, by Brand, Q2 2017 (% of total)
Tablet Shipments in India, Q2 2016 & Q2 2017 (thousands and % change)
Mobile Connections and Penetration Worldwide, by Country/Region, Q2 2017 (millions and % of population)
Global Social Media StatPack: Platforms, Users and Devices
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
Marketing in India: A Mobile Market Demands New Methods of Measuring Success
India's Mobile Ad Fraud Problem Is One of the Worst in the World
How App Publishers Overcome India's High Uninstall Rates