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Médiamétrie | Mobile Marketing Association (MMA)
Data is from the July 2016 Mobile Marketing Association (MMA) report titled "Le Baromètre Trimestriel du Marketing Mobile en France - Juin 2016 - 14ème édition - Données mars-avril 2016." The report is based on data from comScore Inc., GfK and Médiamétrie reports. For the Médiamétrie report titled "Web Observatoire," 5,400 internet users ages 15+ in France were surveyed each quarter. For the Médiamétrie report titled "Téléphonie & Services Mobiles," 3,000 consumers ages 11+ in France were surveyed via landline or mobile phone each quarter. Over 2,000 mobile phone users were interviewed during each wave. Desktop/laptop, smartphone and tablet data is drawn from the GfK Consumer Choices report titled "Panels Distributeurs." Data on the number of mobile users and OS market share is based on a 3-month average for the period ending April 2016 from the comScore MobiLens panel of respondents ages 13+.
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