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Data is from the March 2017 Analysys International Enfodesk "Q4 2016 China Third-Party Digital Payment Market Research Report" as cited in press release. Data in the report is established from Analysys International forecast data based on interviews with industry professionals, publicly available data and data from the Analysys International mobile data analytics platform, Qianfan, which covers 358 million monthly active mobile app users, collected during Q4 2016. Analysys International is a China-based data analysis product and service provider.
Lift in Brand Metrics from WeChat Moment* In-Feed Ads for Luxury Goods in China, by Ad Type, Jan 2015-June 2017 (% lift)
WeChat Moment* In-Feed Ad Campaign Share in China, by Industry, Jan 2015-June 2017 (% of total)
Retail Ecommerce Sales Share in China, by Site, Q2 2017 (% of total)
Retail Ecommerce Sales in China, Q1 2015-Q2 2017 (billions of Chinese yuan renminbi and % change)
Online-to-Offline (O2O)* Food Delivery Service Buyer Share in China, by Platform, H1 2017 (% of total)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021
Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites
Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
Alibaba's Tmall Maintains Ecommerce Lead in China
China's JD.com Eyes Indonesia with Investment of Go-Jek