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(millions and % of internet users)
China Internet Network Information Center (CNNIC)
Data is from the January 2017 China Internet Network Information Center (CNNIC) "The 39th China Statistical Report on Internet Development." 60,000 consumers ages 6+ living in 31 provinces across China were surveyed via computer-assisted telephone interviewing (CATI) technique (evenly split between landline and mobile phone), which concluded on December 31, 2016. Survey samples are representative of the overall population. The study excludes Hong Kong and Macau. CNNIC conducts similar studies on a semiannual basis. CNNIC is the administrative agency responsible for Internet affairs under the Ministry of Industry and Information Technology (MIIT) of China.
Mobile Ad Spending in Japan, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in South Korea, 2017-2022 (billions, % change and % of digital ad spending)
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
Most Effective Digital Channels for Collecting Marketing Data According to US Marketers, Q4 2017 (% of respondents)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
US Social Network Users: eMarketer's Estimates for 2018–2022
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Latest eMarketer Social Forecast Shows Shifting Platform Use
Data Feed: March 14, 2018