Plans & Pricing
Does My Company Subscribe?
(% of total)
Interactive Advertising Bureau Australia (IAB Australia)
Data is from the May 2015 Interactive Advertising Bureau Australia (IAB Australia) "Online Advertising Expenditure Report (OAER)" conducted by PricewaterhouseCoopers (PwC). The report was prepared under the "New Approach" introduced with the June 2012 report. This approach means that data collected from industry participants has been supplemented by estimates for Google display, mobile and video advertising as well as Facebook display and mobile advertising. The prior methodology for estimating Google search has been refined.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos