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Interactive Advertising Bureau Australia (IAB Australia)
Data is from the May 2015 Interactive Advertising Bureau Australia (IAB Australia) "Online Advertising Expenditure Report (OAER)" conducted by PricewaterhouseCoopers (PwC). The report was prepared under the "New Approach" introduced with the June 2012 report. This approach means that data collected from industry participants has been supplemented by estimates for Google display, mobile and video advertising as well as Facebook display and mobile advertising. The prior methodology for estimating Google search has been refined.