Plans & Pricing
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(% of total)
Interactive Advertising Bureau Australia (IAB Australia)
Data is from the May 2015 Interactive Advertising Bureau Australia (IAB Australia) "Online Advertising Expenditure Report (OAER)" conducted by PricewaterhouseCoopers (PwC). The report was prepared under the "New Approach" introduced with the June 2012 report. This approach means that data collected from industry participants has been supplemented by estimates for Google display, mobile and video advertising as well as Facebook display and mobile advertising. The prior methodology for estimating Google search has been refined.
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
US Advertisers and Agency Professionals Whose Media Buys Will Use an RFP, Feb 2018 (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape