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Interactive Advertising Bureau Australia (IAB Australia)
Data is from the May 2015 Interactive Advertising Bureau Australia (IAB Australia) "Online Advertising Expenditure Report (OAER)" conducted by PricewaterhouseCoopers (PwC). The report was prepared under the "New Approach" introduced with the June 2012 report. This approach means that data collected from industry participants has been supplemented by estimates for Google display, mobile and video advertising as well as Facebook display and mobile advertising. The prior methodology for estimating Google search has been refined.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
How Advertisers Are Reorganizing Around Programmatic
Why Few Publishers Build Data Businesses
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies