Mobile Display Ad Benchmarks Worldwide*: Direct vs. Programmatic Engagement and Viewability Rates, by Ad Size, Q2 2016 (among impressions served by Moat Analytics)

Chart Profile

• Measurement:

  (among impressions served by Moat Analytics)

• Data Covered:

  • Advertising
  • Marketing

• Source:

  Source data is available to PRO customers

• Methodology:

  Methodology is available to PRO customers