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Data is from the September 2018 Adjust report titled "Unmasking Uninstalls: Three Data Points to Think About." 8 billion app installs worldwide were analyzed on Adjust's platform for the period of January-July 2018. Adjust is an attribution and analytics provider for mobile apps.
Which Types of Data Would US vs. Worldwide Mobile Users Be Prepared to Share to Avoid Paying to View Content or Use Apps? (% of respondents, Feb 2019)
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
What Are US Mobile Gamers' Attitudes Toward In-App Advertising? (% of respondents, by demographic, March 2019)
Mobile App Performance Metrics Worldwide: Average 30-Day Retention Rates, by Category, 2018
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
What a Difference an 'E' Makes
Can Instagram's 'Swipe Up' Feature Drive Sales?