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Data is from the May 2019 Adjust report titled "Global App Trends 2019." Activity among the top 1,000 apps on Adjust's worldwide platform was analyzed for the period during January 1-December 31, 2018. This activity spans 7 billion app installs and 120 billion app sessions. Adjust is an attribution and analytics provider for mobile apps.
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
Mobile App Performance Metrics Worldwide: 1-Day, 7-Day and 30-Day Retention Rates, 2016-2018
How High Do Companies Worldwide Rate the Importance vs. Success of Their Customer Experience (CX) App Data Capabilities? (% of respondents, Dec 2018)
Which Metrics Do Companies Worldwide Measure for Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
How Often Do Companies Worldwide Access Data From Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
What a Difference an 'E' Makes
Can Instagram's 'Swipe Up' Feature Drive Sales?