Mobile App Performance Metrics Worldwide: Average 30-Day Retention Rates, by Category, 2018 - eMarketer

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Mobile App Performance Metrics Worldwide: Average 30-Day Retention Rates, by Category, 2018

Mobile App Performance Metrics Worldwide: Average 30-Day Retention Rates, by Category, 2018

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  • Data Covered:

  • Source:

    Adjust

  • Methodology:

    Data is from the May 2019 Adjust report titled "Global App Trends 2019." Activity among the top 1,000 apps on Adjust's worldwide platform was analyzed for the period during January 1-December 31, 2018. This activity spans 7 billion app installs and 120 billion app sessions. Adjust is an attribution and analytics provider for mobile apps.

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