Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2018 (% of total users on Localytics platform) - eMarketer
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Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2018 (% of total users on Localytics platform)

Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2018 (% of total users on Localytics platform)

Chart Profile

  • Measurement:

    (% of total users on Localytics platform)

  • Data Covered:

  • Source:

    Localytics

  • Methodology:

    Data is from an April 2018 Localytics analysis based on more than 37,000 mobile/web apps using Localytics software across more than 2.7 billion devices worldwide. The timeframe of the data was May 1, 2017-February 28, 2018. Localytics is a marketing and analytics platform for mobile and web apps.

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