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(% of total users on Localytics platform)
Data is from an April 2018 Localytics analysis based on more than 37,000 mobile/web apps using Localytics software across more than 2.7 billion devices worldwide. The timeframe of the data was May 1, 2017-February 28, 2018. Localytics is a marketing and analytics platform for mobile and web apps.
Which Select Technologies Do Senior Marketing Professionals Worldwide Believe Will Be the Most Important for Their Company's Digital Marketing Strategy by 2020? (% of respondents, Aug 2018)
How Do Mobile Push Notifications from Brands Influence US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)
What Do US App Developers See as the Most Important Metrics for Tracking App Success? (% of respondents, June 2018)
Mobile App Push Notification Performance Metrics Worldwide, by OS, Jan-Oct 2018
Primary Benefit of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)
Push Notifications 2018: How to Win Opt-Ins, Develop Metrics and Get the Creative Right
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
Many People Feel They Lack Control Over Their Personal Data
Mobile Measurement & Targeting Roundup