Plans & Pricing
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(among app installs tracked by Liftoff)
Data is from the October 2017 Liftoff report titled "2017 Mobile App Engagement Index." Liftoff analyzed activity on its platform during September 1, 2016-August 30, 2017. This period included 120 billion ad impressions, 1.3 billion ad clicks, 30.5 million app installs and 41.8 million post-install engagement events worldwide. Liftoff is a provider of mobile app marketing and engagement services.
Mobile Social App Invalid Traffic (IVT) Rate in North America, Android vs. iOS, May-Aug 2018 (among impressions analyzed by Pixalate)
Automotive Site Visit Growth Worldwide, by Device, Q3 2018 (% change vs. same quarter of prior year)
Mobile In-App Ad Performance Metrics: Impression Share, by Ad Type, OS and Region, H1 2018
Mobile In-App Ad Performance Metrics: Average eCPM, by Ad Type, OS and Region, H1 2018
Ecommerce Companies Worldwide Who Currently vs. Plan to Implement Select Technologies, Oct 2018 (% of respondents)
Push Notifications 2018: How to Win Opt-Ins, Develop Metrics and Get the Creative Right
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
Many People Feel They Lack Control Over Their Personal Data
Mobile Measurement & Targeting Roundup