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Google | Ipsos MORI
Data is from the August 2017 Ipsos MORI report titled "Something for Everyone: Why the growth of mobile apps is good news for brands" sponsored by Google. 12,301 smartphone users ages 18-64 were surveyed online during April-May 2017. Respondents were based in France (n=2,135), Germany (n=2,087), Italy (n=2,000), the Netherlands (n=2,008), the UK (n=2,071) and the US (n=2,000). The results were weighted to targets from Google's Connected Consumer Study 2016 and Ipsos Global Trends 2017.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Site Feature that US Apparel Digital Buyers Value the Most When Shopping for Apparel Digitally, Nov 2017 (% of respondents)
Mobile Video Viewer Penetration in France, by Age, 2018 (% of internet users in each group)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
In UK, Mobile Banking and Mobile Payments Go Mainstream
Why Premium Publishers Are in a Prime Position for 2018